Restaurant licensing deals grow more complex as retail stakes increase

Restaurant licensing deals grow more complex as retail stakes increase


As Starbucks and Kraft Foods Inc.’s bitter — and likely expensive — divorce as licensing partners plays out in the court room, industry watchers see the drama as a sign that the stakes are getting ever higher for restaurant companies looking to license their brands.


Starbucks isn’t the only restaurant chain to change partners in recent months. H.J. Heinz Co. plans to part ways with Boston Market for the distribution of frozen dinners available in grocery store

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