Restaurant creates Foursquare rewards club for customers

How AJ Bombers devised a remedy for “check-in fatigue”

Joe Sorge, who has boosted business at his four Milwaukee restaurants by mastering social media as a way to engage customers, recently diagnosed a problem he was noticing among his Foursquare-loving regulars at his burger joint AJ Bombers: “check-in fatigue.”

“Because I’m with my customers so often and we’ve developed a lot of these social-media tools together, they’re open to sharing how they feel about certain programs,” Sorge said.

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