Restaurant creates Foursquare rewards club for customers

How AJ Bombers devised a remedy for “check-in fatigue”

Joe Sorge, who has boosted business at his four Milwaukee restaurants by mastering social media as a way to engage customers, recently diagnosed a problem he was noticing among his Foursquare-loving regulars at his burger joint AJ Bombers: “check-in fatigue.”

“Because I’m with my customers so often and we’ve developed a lot of these social-media tools together, they’re open to sharing how they feel about certain programs,” Sorge said.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.