Restaurant chains ready for March Madness

Restaurant chains ready for March Madness

March Madness, the annual hoopla surrounding the NCAA men’s basketball tournament, may be a well-publicized drain on workplace productivity, but don’t tell that to the millions of restaurant industry employees ready to work overtime as games tip off Thursday.

Quick-service and casual-dining chains across the country are courting basketball fans aggressively with March Madness deals, social-media promotions and game tie-ins.

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