Even in tight economic times, price isn’t everything for restaurant consumers, according to the 2010 U.S. Restaurant Satisfaction Study released Tuesday by J.D. Power and Associates.
The survey of 93,410 diners at more than 100 restaurant chains, conducted in May and July, found customer satisfaction was distinguished by quality service and atmosphere as well.
“While you may be able to capture some market share on a value-based strategy, you still have to pay attenti