Repositioning is new rite of spring as chains hire ad agencies to grow their brands

Repositioning is new rite of spring as chains hire ad agencies to grow their brands

Spring is a time of renewal, and early into the season several chains have hired new agencies to give their brands a fresh look, and one is reinventing itself with a new identity.

The reasons vary, but they’re a signal that brands, whether young or old, inevitably have to react to changing consumer perceptions and market forces by repositioning to maintain current customer bases and attract new diners.

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