Report: BK to test $1 double cheeseburger

MIAMI Burger King will try cutting the price of its double cheeseburger to $1 in an attempt to trump one of McDonald’s most popular bargains, Dow Jones Newswires reported Tuesday.

The story said the chain intends to lower the price of the burger in three test markets to what McDonald’s charges for its double cheeseburger, a key component of the archrival’s Dollar Menu. BK’s version is reportedly larger than the sandwich offered by McDonald’s.

Dow

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish