When same-store sales at Applebee’s turned negative in the third quarter after being positive for more than a year, officials at Glendale, Calif.-based parent DineEquity Inc. blamed a Stacked Stuffed & Topped limited-time offer that just didn’t resonate with guests.
Earlier in the year, DineEquity also charged an all-you-can-eat pancake offer at sister brand IHOP with bringing down results. Elsewhere, officials at Orlando, Fla.-based Darden Restaurants Inc. vowed to imp
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Contact: Desiree Torres [email protected]