Real Mex reduces losses in 3Q

Company credits value-focused promotions, small plates and retail product for boost

Real Mex Restaurants Inc. narrowed its losses during the third quarter, in part due to traffic-boosting happy hour promotions, the introduction of small plates and the expansion of its brand presence in grocery aisles.

For its third quarter ended Sept. 10, the Cypress, Calif.-based parent of the Chevys Fresh Mex, El Torito and Acapulco casual-dining chains reported a loss of $6.3 million, compared with a loss of $13.4 million in the third quarter last year.

Revenues declined 4.5

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish