Real Mex to overhaul Chevys brand

Real Mex to overhaul Chevys brand

Company to remodel stores and rework menu and marketing

After setting the groundwork in 2010, Real Mex Restaurants officials said the 87-unit Chevys Fresh Mex brand will see an overhaul this year with remodeled stores, a new marketing approach and more healthful menu offerings.

Cypress, Calif.-based Real Mex is the parent of Chevys, as well as the El Torito and Acapulco casual-dining chains. The company acquired the then-100-plus-unit Chevys chain out of bankruptcy in 2005 for $78 million.

With the core of its units in economically c

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