Reaching out to Hispanic consumers

Dedicated campaigns target fast-growing customer base


When Taco Bell last month adopted its first new slogan in 12 years, “Live Más,” the quick-service Mexican brand was looking to make the tagline as much about who their customers are these days as it is about how they eat.


“Even though it’s a tagline, ‘Live Más’ is much more for us — it’s about an experience and a way to live life,” said chief executive Greg Creed. “So far it’s really resonating wit

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