Raving Brands renames, refocuses Doc Green’s

ATLANTA Multi-brand franchisor Raving Brands is tweaking its fast-casual salads concept to focus on a new line of grilled toppings, including salmon and sirloin steak. The update includes renaming the brand, from Doc Green’s Gourmet Salads to Doc Green’s Salads & Grill.

Raving, based here, describes the new toppings as “fire-grilled,” a term that Burger King has promoted as a description of its charbroiled burgers and chicken items.

Ravings’ new

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish