DENVER Quiznos, the more than 4,500-unit sandwich chain based here, is inviting customers to upload pictures or videos of themselves demonstrating how and where they eat Toasty Torpedo sandwiches for a chance to win a $10,000 cash prize.
The “Where Do You Torpedo” contest, which kicked off earlier this week, will conclude Aug. 3, the company said. Visitors to www.toastytorpedo.com who register will be asked to vote whether an entry is “Mmmm….Toasty,” or “Not Toasty.”
The contest emphasizes the portability of the Torpedo sandwiches, said Trey Hall, chief marketing officer for Quiznos.
“Because its shape and packaging was designed as a portable way to enjoy a sandwich, you can take the Toasty Torpedo sub anywhere — hiking, kayaking or even visiting the top of the Statue of Liberty,” Hall said.
Those who vote will automatically be entered into a sweepstakes to win free Torpedo sandwiches for a year. At the end of the contest, viewers will be invited to pick their favorite of the top 10 locations. The winner will receive the cash prize and all 10 finalists will receive free Torpedo sandwiches for a year.
Quiznos is promoting the contest through the social media sites Facebook.com and Twitter.com. The @QuiznosToaster Twitter persona is sending customers on a virtual scavenger hunt for hidden Quiznos gift cards.
Introduced in March, the $4 Torpedo sandwiches are more than a foot-long and come in five, made-to-order varieties.
To inspire contestants, Quiznos released a short video detailing a cross-country Torpedo adventure showing consumers eating the sandwiches in each of the 50 states. The “10 MPH” video was produced by Red Popsicle and can be viewed at www.toastytorpedo.com.
Contact Dina Berta at [email protected].