Quick-service plays to the fans

Chains tap into the proven spending power of their most loyal diners

With deal-related traffic increasing at quick-service restaurants even in the most recent period of economic weakness, it’s clear that deals have been keeping the segment afloat during this downturn.

But while many in the industry predicted that brands would pay for heavy reliance on dealing when their fans moved over to the next bigger, better deal at their competitors, that has not been the case for the top 10 quick-service chains. 

Dealing, in fact, has not eroded cha

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