Quick-service chains market mini-meals to drive traffic

Quick-service chains market mini-meals to drive traffic

America has a growing case of the munchies, and quick-service operators are looking to milk it by focusing on the hours between traditional meals as the means to build traffic.


Not only are Americans snacking between meals more than ever before, but — in a boon to fast feeders — their definition of “snack” has broadened to include a range of treats, including sandwiches, burgers, chicken strips and drinks, according to researchers.


For quick-service op

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