Quick-service chains intensify focus on margins

Quick-service chains intensify focus on margins

NATIONAL REPORT As casual-dining chains try to maintain traffic with check-cutting bargains, the major quick-service brands are shifting their emphasis in the opposite direction, striving to boost margins. The Big Three burger chains have all aired intentions in recent weeks to bolster profits through operational enhancements and the addition of more premium menu choices.

McDonald's, for instance, is undertaking several initiatives aimed at extending checks and mar

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