Quick-service brands get high marks for ease

McDonald’s, Subway among top brands on ‘simplicity index’

Quick-service chains dominated a recent study that measured which brands consumers say make their lives easier.

McDonald’s, Starbucks and Subway were among the top 10 brands on a new Global Brand Simplicity Index created by branding consultancy Siegel+Gale. The firm surveyed more than 6,000 consumers around the world for the index, which rated brands on such qualities as ease, transparency, innovation and communication.

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