Quick-casual venues explore specialized menus

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Like music pop stars, most quick-service restaurants made their name with one hit single.

McDonald's, Kentucky Fried Chicken and Pizza Hut, for example, all started out with a narrow focus on hamburgers, chicken and pizza, respectively.

Now quick-casual restaurants also are getting in the customization game, with more and more taking their chances on one primary product. Those operators include concepts such as Cereality; Peanut Butter & Co.; and one of the

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