Questions are most effective way to engage Facebook fans

Restaurants seeking engagement with their Facebook fans are most likely to achieve their goals by asking customers to offer their opinions, according to new research from Expion.

The consulting and social-media software provider perused all the Facebook posts made over the summer by the 50 most well-liked restaurant brands to determine which messages elicited the most comments from Facebook users. By a vast majority, open-ended posts asking people to answer questions or give feedback p

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