Quenching the thirst for summer sales

Quenching the thirst for summer sales

With summer now in full swing, more restaurant chains are expanding their beverage programs to feature new limited-time offers built around flavored teas and coffees, iced drinks, smoothies and ice-cream-based shakes.

In the last month alone, such quick-serve chains as Bruegger’s, Cinnabon, Dunkin’ Donuts and Friendly’s each have introduced new beverages. The reason, industry watchers say, is the obvious increased consumer desire for beverages in the hot summer, as we

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