QSRs rollout products with a twist in race for breakfast sales

The notion that the early bird gets the worm has quick-service operators pursuing profits in the breakfast daypart like never before — and with good reason.

Numerous studies have shown a large share of Americans eat nothing more than cold cereal at breakfast, or they bypass the first meal of the day entirely. Given that so many potential patrons go to work and school underwhelmed by breakfast or undernourished by skipping it has operators seeing green — albeit sometime

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