QSR chains play to their strengths by offering customers the snack indulgences they crave

QSR chains play to their strengths by offering customers the snack indulgences they crave

As quick-service chains jockey for position in a mature and crowded market-place, more of them are offering nontraditional foods at nontraditional times. While some fast-food operators continue to duke it out for the standard breakfast-lunch-dinner business, others are turning their attention to less-conventional snack dayparts.

They blur the lines between dayparts. Over time our propensity to consume three square meals a day has been eroded by changing lifestyles. The edges

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TAGS: Technology
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