Qdoba offers coupons, contest to fight 'Burrito Boredom'

Online campaign encourages customers to build new meals online

Qdoba Mexican Grill’s latest online marketing campaign aims to rally customers around the cure to “Burrito Boredom,” an affliction the chain said it discovered while reading research that found consumers tend to order the same meals when they dine out.

The brand plans to fight the epidemic — which is “caused by repeatedly eating blah burritos without innovative flavors or creative menu options” — in several ways through its new advocacy

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