Officials at Qdoba Mexican Grill were pretty sure the brand’s latest digital campaign was the cure for what ailed its customers.
However, those guests weren’t aware they had something wrong with them until Qdoba invented the affliction: Burrito Boredom.
The chain’s “discovery” of Burrito Boredom came from parsing the data from J.D. Power and Associates’ 2010 U.S. Restaurant Satisfaction Study, released in August. That report revealed that n