Q&A: Max & Erma’s CEO talks company turnaround

Hazem Ouf discusses the brand’s improving sales trends

Less than a year after purchasing the Max & Erma’s casual-dining chain out of bankruptcy, American Blue Ribbon Holdings LLC said it has reversed declining same-store sales trends by introducing a new menu, service upgrades and a renewed focus on marketing.

Columbus, Ohio-based Max & Erma’s is poised to begin growing again, with a new prototype and a remodeling program that has energized its franchise community, said Hazem Ouf, chief executive of ABR and acting chief

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