Q&A: Chris Artinian, Morton’s The Steakhouse chief executive

Q&A: Chris Artinian, Morton’s The Steakhouse chief executive

How to keep business-traveler customers and continue to grow a luxury brand in a downturn

Despite the unstable economy, Morton’s The Steakhouse chief executive Chris Artinian says the fine-dining chain’s core business-traveler clientele will probably be more resilient compared with the start of the recession.

Morton’s traffic and sales fell precipitously at the beginning of the downturn. In response, the restaurant turned its bar area from a “holding cell” into a profit center called Bar 12-21, where a small-bites menu caters to new diners and

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