Print advertising specifications

 Digital Production Requirements

• Digital advertising is submitted by the advertiser and accepted by Nation’s Restaurant News with the agreement that the material will perform satisfactorily with no intervention required on the part of Nation’s Restaurant News. If supplied digital advertising materials do not meet the criteria required or require intervention or handwork to prepare material for press, the advertiser will be billed for all costs incurred.
• Files may be furnished as: PDF/X-1a files (Embed all fonts and graphics), EPS, TIFF, inDesign, and QuarkXPress files. Applications created with other software may also be accepted. (Please contact manufacturing to confirm that we accept your other programs.) We prefer Macintosh platform application files. If you are on Windows platform, please save finished application file as a high resolution PDF file with fonts and graphics embedded.
• Media: Please send files on a CD. Label the CD with customer’s name/ publication name and issue. Include a printout of the CD’s contents and a SWOP color proof.
• Fonts: We prefer Adobe Post Script 1 fonts (printer and screen). No Multiple Master Fonts. Never use Type Styles for Bold and/or Italic attributes. Always choose the actual Bold or Italic font family (Type Styled attributes will not print).
• Programs: Adobe Illustrator files must be saved as EPS files. To avoid font conflicts, please convert ALL fonts to Outlines or Paths. Flatten all layers and transparencies.
• Adobe PhotoShop files must be saved as EPS or TIFF files. No PSD or JPEG files. Flatten all files.
• Color: All 4-color must be CMYK. No ICC profiles. If there is a Pantone or 5th color, arrangements must be made with the Nation’s Restaurant News production staff.
• Page Setup: Application files must be constructed so that upon opening the file, all elements (fonts, graphics, etc.) are positioned correctly. The customer must supply all related files necessary for output. It is suggested that you use the "collect for output" function prior to sending files. Only include files that are needed to output your work.
• Safety Margin: Keep live type safety margin 3/8" from the trim.
• Bleeds: Full bleed is accepted on all full page ads at no additional charge. Pull full page bleed 1/8" out from trim.
• Standards: Total ink density of four color files should not exceed 280%. Maximum screened tone value for any color should be 85%. Any value over 85% should be made solid. Minimum dot range for highlight areas is 5%. Avoid ICC pro-files. All traps are set at .144. Thin lines and or small lettering should be restricted to one color. Dot gain from file to final print could increase to approximately 20% (at a 50% dot.) No ICC color profiles.
• Scanning: 4-color scans must be in EPS or TIFF format, 300 dpi, scanned as CMYK, not RGB. Halftone (grayscale) scans must be in EPS or TIFF format, 300 dpi, scanned as Halftones, not RGB.
• Bitmap (B&W) scans must be in EPS or TIFF format, 1200 dpi, scanned as Bitmap, not RGB.
• Color Proofs: For accurate color proofing on press, please provide an Imation Matchprint, Kodak Approval, Iris Pro-SWOP or PolaProof. Non SWOP proofs cannot be color matched on press. We cannot be responsible for color fidelity if you do not submit a SWOP color proof. The following is an example of color proofs and their use on press.
• Off Press Proof (SWOP): (Matchprint, Chromalin) for color guidance on press
• Digital Half Tone (SWOP): (Kodak Approval) for color guidance on press
• Digital Contone (SWOP): (Iris) for color guidance on press
• Laser Print Out: (B&W or Color) ONLY for content, NOT color guidance
• Inkjet Print Out: (B&W or Color) ONLY for content, NOT color guidance

• Copy and Layout: Upon request, publisher will prepare copy and layout without charge.
• Storage: Advertising files will be deleted 12 months after last use.
• Regional/Demographic Runs: For information on regional or demographic advertising, contact your local representative or Chris Keating, National Sales Director at 212-756-5202 or Email [email protected]. Please note that regional ads close one week before the closing date given for the full run.
• Reprint Requests: For high-quality article reprints, please contact: Reprint Management Services at 717-399-8900 or visit www.reprintbuyer.com.
• Furnished Inserts: Furnished inserts are accepted on minimum weight of 70-lb. offset, maximum 100-lb. coated. Before preparing, contact Production Department for mechanical requirements and postal regulations.
• For other inserts (gatefold, pullout, die-cut, etc.) mocked-up samples must be submitted to Manufacturing Dept. for approval and estimate of additional mechanical/postal charges, prior to printing.
• Bind-In Reply Cards: Minimum size for face of card should be 6" x 4 1/8"; 4" binding flap necessary. Perforation must be 1/2" from gutter. Total flat size with lap: 10 1/2" wide x 4 1/8" deep. Cards to be shipped folded.
• Ship To: Upon approval, manufacturing will supply shipping information
• Quantity: Contact your sales rep for quantities regarding inserts.
• Price: For pricing information, contact Chris Keating, National Sales Director, at 212-756-5202 or [email protected].

• Method: Printed web-offset (wet). Saddle stitched.
• Issuance Dates: Published 48 times a year. Issued Monday.
• Closing Date: Written advertising reservations and material must be received in the Publisher’s New York office 17 calendar days preceding date of issue.
• Trim Size:
• Full Tabloid Page 10 1/2" x 13"
• Page Size:
• Page Size: 9 1/2" x 12"
• Space units 5 columns to a page. Depth of a column is 12 1/4".
• Width of Columns:
• 5 Columns 9 1/2"
• 4 Columns 7 1/2"
• 3 Columns 5 5/8"
• 2 Columns 3 5/8"
• 1 Column 1 3/4"

• Spreads: 1/2" safety required on all four sides from bleed size. Full bleed accepted on all full-page ads at no additional charge.
• Cancellation: All cancellations must be signed and confirmed by NRN production/contracts department. No cancellations accepted after closing date.

• Eryka Hughes-Primous 212-756-5057  [email protected]
• Amita John (Online Ad Production) 201-740-6267 [email protected]
• Fax Production:  212-756-5067