Press 101

Parisian-inspired cafe concept prepares 
for growth in fast-fine segment

HEADQUARTERS: Orlando, Fla.
MARKET SEGMENT: fast fine
MENU: eclectic
NO. OF UNITS: 2
SYSTEMWIDE SALES: $3.2 million annually
AVERAGE CHECK: $12 for lunch, $35 for dinner
LEADERSHIP: Bill and Orly Whitaker, founders
YEAR FOUNDED: 2005
METHOD OF GROWTH: franchising
TARGET MARKETS: Florida markets of Tampa, Orlando, Sarasota, St. Petersburg
WEBSITE:

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