Popeyes picks new agency of record

ATLANTA Popeyes Chicken & Biscuits said Monday that it has named Omnicom Group’s GSD&M Idea City its new national creative ad agency of record.

The Austin, Texas-based agency, which replaces incumbent Fogarty Klein Monroe of Houston, will begin working immediately to develop creative campaigns for the brand. Spending was not announced.

Idea City's first assignment will be the creation and execution of in-store, online, print, TV and radio ads to promo

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