Popeyes gets a boost from taste test campaign

Popeyes gets a boost from taste test campaign

Chain's triumph pays off in higher quality scores, research firm finds

Popeyes Louisiana Kitchen significantly improved its quality perception among consumers with an ad campaign built around its victory in a taste test against KFC, according to research from YouGov BrandIndex.

In late August, Popeyes publicized the results of a taste test in which its signature fried chicken won a head-to-head taste test with rival KFC’s Original Recipe. During the subsequent “Love that Chicken” campaign — which included TV commercials, a celebrat

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