Popeyes' big changes fail to perk up sales

Popeyes' big changes fail to perk up sales

ATLANTA Popeyes parent AFC Enterprises Inc. said it expects global same-store sales to fall between 1 percent and 3 percent in 2009, following a dip of 1.7 percent in 2008, despite major menu and marketing efforts to drive traffic.

The parent to the 1,922-unit quick-service chain spent much of last year introducing new products — the Big Deals sandwiches and wraps, Louisiana Travelers and Big Easy chicken bowls and sandwiches — as well as rebranding the chain a

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish