Playful cafes hit the sweet spot for chocolatier Max Brenner

Max Brenner never really wanted to be a chef, cook or restaurateur.


In fact, cooking was a happy accident that quite literally turned into a sweet, lucrative business — one that made
the Israeli-born entrepreneur a
multimillionaire.


Brenner, founder and co-owner of Max Brenner, Chocolate by the Bald Man, the 20-unit casual-
dining chain specializing in decadent confections and desserts, said that while he is passionate about chocolate, his initial desire was to become a

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