Pizza Ranch finds big success in small towns

Midwestern pizza-buffet concept aims to expand to larger markets

Adrie Groeneweg, co-founder and president of pizza-buffet concept Pizza Ranch, decided in 1981 to open his first restaurant in his hometown of Hull, Iowa, after watching too many neighbors head to nearby Sioux City for pizza.


Pizza Ranch
HEADQUARTERS: 
Orange City, Iowa

MARKET SEGMENT: pizza-buffet
NO. OF UNITS: 150

AVERAGE UNIT VOLUME: $1.2 million
METH

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