Pizza Patron says 4-Q comps soar 34%

DALLAS Pizza Patron, operator or franchisor of 60 pizzerias serving the Latino market, said fourth-quarter same-store sales surged on average 34.6 percent over the same period of a year earlier.

The increase in sales was driven by its “Lista,” or ready-now whole pies and snacks; drive-thru windows; and improvements in unit-level operations, the privately owned company said.

The Lista program, which started in fiscal 2006, offers large pepperoni pizzas