DALLAS Pizza Patron, operator or franchisor of 60 pizzerias serving the Latino market, said fourth-quarter same-store sales surged on average 34.6 percent over the same period of a year earlier.
The increase in sales was driven by its “Lista,” or ready-now whole pies and snacks; drive-thru windows; and improvements in unit-level operations, the privately owned company said.
The Lista program, which started in fiscal 2006, offers large pepperoni pizzas
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