Pizza operators aim to minimize price hikes

Pizza restaurants will keep their focus on value offerings, a new Mintel study finds

Pizza operators say they will continue to cater to value-focused consumers by keeping price increases in line throughout 2012, according to a report from market research firm Mintel.

Pizza restaurants, which have performed relatively well throughout the downturn by emphasizing a strong value component, expect to raise prices by only a modest 2.9 percent this year, Mintel said.

“Menu innovation, thoughtful pricing and national promotions aimed at value have been

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