Pizza Hut tries on new name: The Hut

Pizza Hut tries on new name: The Hut

DALLAS Pizza Hut is testing new signage in several markets that truncates the restaurant’s name to “The Hut.”

 

The new signs and back-lighted awnings feature "The Hut" name in bold, chunky white-on-black lettering. Chris Fuller, a spokesman here for the pizza subsidiary of Yum! Brands Inc., said Monday the new trade dress is being tested at concept restaurants in Dallas as well as several other markets. Several variatio

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