Pizza Hut targets value with $10 Dinner Box

Pizza Hut targets value with $10 Dinner Box

Nation’s Restaurant News speaks with CMO Kurt Kane about the chain’s price-point strategy

Pizza Hut's new $10 Dinner Box hopes to appeal to changing value perception among consumers.

The $10 Dinner Box includes one medium rectangular one-topping pizza, five breadsticks with marinara dipping sauce and 10 cinnamon sticks with icing, and was introduced in “digital soft-sell” this past weekend.

Kurt Kane, chief marketing officer for Plano, Texas-based Pizza Hut, said the new limited-time offer plays off the chain’s “Big Dinner Box&r

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