DALLAS —Pizza Hut said it would reintroduce Cheesy Bites Pizza in two TV commercials before the start of the Super Bowl on Feb. 4, with both spots containing a “hidden code” that can be text-messaged to a special phone number to enter a prize giveaway. One spot reprises actress Jessica Simpson’s role as product spokeswoman. The ads, by BBDO New York, were expected to air throughout the day of the game.
Pizza Hut called Cheesy Bites, a limited-time offer launched before last year’s Super Bowl, the most successful product introduction in its history. —Pizza Hut said it would reintroduce Cheesy Bites Pizza in two TV commercials before the start of the Super Bowl on Feb. 4, with both spots containing a “hidden code” that can be text-messaged to a special phone number to enter a prize giveaway. One spot reprises actress Jessica Simpson’s role as product spokeswoman. The ads, by BBDO New York, were expected to air throughout the day of the game.