Pizza Hut program encourages students to read and rewards them with free pizza—oh my!

Pizza Hut program encourages students to read and rewards them with free pizza—oh my!

Here’s some horrible news: Two weeks ago Pizza Hut announced the winners of its annual Book It! program, which encourages schools to set reading goals for students and rewards winning classrooms in the “All-Star Reader” sweepstakes with some lovely prizes.

Ten classrooms from around the country were chosen as winners because all their students met the reading goals of the six-month Book It! program.

The lovely prizes included two $500 airline gift cards for each classroom teacher

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TAGS: Marketing
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