Pizza Hut, Papa John’s launch ‘widgets’ in bid to boost online ordering with targeted offers

Pizza Hut, Papa John’s launch ‘widgets’ in bid to boost online ordering with targeted offers

As restaurant chains continue their never-ending battle to send marketing messages more effectively to targeted consumers and make it easier for them to buy products, online “widgets” are emerging as the next weapon of choice.

Pizza Hut and Papa John’s Pizza have both introduced widgets, which are computer applications with simple graphical interfaces, such as those that allow consumers to order online without using chains’ website

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