Pizza Hut ads shift from value to branding

Pizza Hut ads shift from value to branding

New commercials star employees sharing favorite menu items

Pizza Hut kicked off its new branding campaign — titled “Your Favorites. Your Pizza Hut.” — during Sunday’s National Football League broadcasts with commercials featuring real employees from its restaurants.

The spots mark a pivot away from Pizza Hut’s advertising focus on its $10 any-size-pizza deal toward a branding effort centered on employees’ favorite foods and moments with their guests. The chain’s biggest rival, Domino’s Pizz

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