Pizza chain’s peso promotion fans flames of immigration debate

Pizza chain’s peso promotion fans flames of immigration debate

The 59-unit Pizza Patrón chain, which targets the Hispanic market in Arizona, California, Colorado, Nevada and Texas, fueled a firestorm of international media attention and angry anti-immigration criticism this month when it began accepting Mexican pesos in addition to U.S. dollars.

The chain’s “Pizza por Pesos” promotion, which began Jan. 8 and is scheduled to continue at least through the end of February, became a lightning rod for the simmering immigration

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