Pita Pit pop-up building franchise buzz

Pita Pit has no locations in New York City, but that hasn’t stopped the 180-unit chain from generating some Big-Apple-style media buzz through a pop-up restaurant it temporarily operates outside the building where Fox News Corp. broadcasts its “Fox and Friends” morning show.

For the past five Friday mornings, the Coeur d’Alene, Idaho-based chain has been serving breakfast pitas to passersby from the makeshift restaurant and plans to continue service each Friday

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