Panera Exterior Main

Panera loyalty program approaches 10M members

Panera Bread Co.’s year-old customer loyalty program is nearing 10 million members, and more than two-fifths of all café transactions link to the cards, the company’s founder said this week.

Ron Shaich, founder and executive chairman of the 1,500-unit bakery-café chain, told CNBC’s “Mad Money” host Jim Cramer that the “MyPanera” loyalty program, which launched nationwide in November 2010, has grown from 9.5 million members a month

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish