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Panera loyalty program approaches 10M members

Panera Bread Co.’s year-old customer loyalty program is nearing 10 million members, and more than two-fifths of all café transactions link to the cards, the company’s founder said this week.

Ron Shaich, founder and executive chairman of the 1,500-unit bakery-café chain, told CNBC’s “Mad Money” host Jim Cramer that the “MyPanera” loyalty program, which launched nationwide in November 2010, has grown from 9.5 million members a month

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