Panera launches $40 million ad campaign

Panera launches $40 million ad campaign

"Make Today Better" is biggest spend to date

Panera Bread, the 1,400-unit bakery-café chain based in St. Louis, Mo., debuted on Monday what it calls its largest ad campaign to date.

The $40 million campaign is called “Make Today Better,” according to Michael Simon, Panera’s chief marketing officer in a question-answer blog post at Forbes.com. Simon said Panera’s media spend is ju

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