Panel: Thoughtful use of digital menu, marketing boards will pay dividends

Panel: Thoughtful use of digital menu, marketing boards will pay dividends

ORLANDO Fla. —Falling hardware prices are spurring trial, but restaurateurs should clearly understand how they want to use digital menu and marketing boards before they invest, operators on an FS/TEC 2009 educational panel here advised their peers.

Though sounding a note of caution, participants in the presentation “Digital Menu Boards: Bigger, Better, Wider, Faster, Cheaper, Cooler,” nevertheless praised the mercha

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