Pancakes promo proves successful for IHOP

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GLENDALE Calif. IHOP, the 1,302-unit chain, based here, saw first-quarter same-store sales rise 5.1 percent this year, due in part to its All You Can Eat Pancakes promotion, which ran from Jan. 2 to Feb. 18. Overall, IHOP has been increasing its customer traffic, and the promotion "has been part of that success without a doubt," said Patrick Lenow, IHOP's director of communications.

Most customers who participate in the promotion order more than pancakes, he

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