Painting the picture of health

Painting the picture of health

Consumers’ growing consciousness about health and nutrition presents opportunities for restaurant marketers, but the issue of dietary prudence also poses balancing-act challenges.

While it’s perfectly fine to promote more healthful or nutritious meals, foodservice marketing executives agree, ads that come off as too “preachy” or that insult people who have a weight problem will alienate the very audience restaurants are trying to reach.

Consider a TV spot for

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