Out of his coma, Jack’s back with a new logo

Out of his coma, Jack’s back with a new logo

SAN DIEGO Jack in the Box officials on Wednesday introduced a new company logo as part of an ongoing brand re-imaging plan, capping off a multi-week media campaign that began when the chain’s namesake icon Jack was hit by a bus on Super Bowl Sunday.

This week, Jack finally emerged from his coma — much to the dismay of fictional vice president Phil, who had planned to change the company’s name to “Phil in the Box” — and jumped back to work, outlining plans to re-

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