Operators wake up to the popularity of breakfast any time of day

Operators wake up to the popularity of breakfast any time of day

Breakfast, long extolled as the best way to jump-start the day, is actually gaining ground as a great way for operators to keep money coming in during later hours, too.

In today’s round-the-clock world, consumers increasingly make any time the right time for breakfast foods, according to new data from the NPD Group, a Port Washington, N.Y.-based global market research firm.

“There’s an increasing popularity of breakfast food,” said Bonnie Riggs, NPD restaurant industry analyst.

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