Operators uncork drink promos to battle recession

Operators uncork drink promos to battle recession

News

A $150 Napa Valley Cabernet Sauvignon marked down to $75 and a $65 Russian River Valley Chardonnay slashed to $32.50 are two of more than 200 wine bargains touted by the Lark Creek Inn in Larkspur, Calif., for its Half-Off Wine Fridays in February.

Marking down the whole wine list leads to “a very noticeable boost in reservations and cover counts,” said John Hulihan, vice president of beverage and service for the 10-restaurant San Francisco-based Lark Creek Restaurant

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